Derek was born in London in 1947 and holds a degree from the University of Surrey, where he studied Chemistry and Econometrics.
He is married to Pat Kerr, MBE. Pat is the founder of Sreepur Village and has been at the helm of this project since 1982. Her dedication earned her the prestigious honor of being awarded the MBE (Member of the Order of the British Empire).
Derek started as a statistician at De Beers, the world’s largest diamond company, in 1972. Over the course of three decades, he climbed the corporate ladder, assuming progressively senior roles including Market Research Manager, Regional Director of Europe and America, Director of Asia Pacific, and ultimately, Group Communications Director.
During his time at De Beers, he played a pivotal role in expanding diamond markets into key regions such as Japan, China, and the Middle East. He is best known for his key role in launching the highly innovative “Shadows” marketing campaign that remains one of De Beers’ most successful campaigns across the world. Additionally, Derek is known for the development and promotion of iconic diamond product concepts, including engagement rings, tennis bracelets, journey, right hand ring and three-stone rings. These products have since become the cornerstones of the modern diamond jewelry market across the globe.
In 2004, Derek joined Pluczenik, one of the world’s largest Diamond companies operating in the mid- stream of the diamond industry. At Pluczenik, he assumed the role of Group Marketing Director, where he has been instrumental in the development of both upstream and downstream marketing activities across major consumer markets. Derek also took charge of all ESG (Environmental, Social, and Governance) and CSR (Corporate Social Responsibility) initiatives across the group.
Derek’s career showcases his dedication to the diamond industry and his involvement in philanthropic endeavors. His contributions at both De Beers and Pluczenik have left a lasting impact on the diamond industry, and his commitment to responsible business practices underscores his dedication to making a positive difference in the world.
